Overview

Emotive influencer-led campaign to support mental health awareness.

Client

MindfulNow Foundation

Challenge

Destigmatize conversations around mental health and promote support resources.

Solution

We coordinated with a diverse range of influencers, from celebrities to healthcare professionals, to share personal stories and expert advice, creating a supportive online community.

Results

• Reached over 20 million people with campaign message
• Increased calls to mental health helplines by 30%
• Garnered support from 5 major corporations for ongoing initiatives